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Branford, CT – May 8, 2018
– Distracted driving has become one of the most major causes of serious automobile accidents in the United States.  According to the Virginia Tech Transportation Institute, 80% of automobile accidents involve driver inattention.

Eating, drinking, applying makeup, and the use of GPS are all distractions that have contributed to this astounding  number of accidents.  The use of mobile phones behind the wheel undoubtedly proved to be the biggest problem.  Texting while driving is 6x more likely to cause an accident than drunk driving.*

According to the study conducted by Cambridge Metrics Telematics (2017), 75% of drivers see other drivers on their phones every day.  Alarming statistics as such, prompted V.F. McNeil Insurance, a Trusted Choice® independent insurance agency located in Branford, Connecticut, to propose the idea of a distracted driving awareness campaign to its branding partner Trusted Choice®.  

“From my own experience, I can support the fact that 75% of drivers use their phones while driving," stated Pauline Handy, V.F. McNeil’s Marketing Director.  “The last straw for me was during my morning commute to work when I was almost side-swiped by a distracted driver.  Alongside of me, at a traffic light, a female driver who was steering with her knee, holding a Coke® in one hand, and a mobile phone in the other, I was almost side swiped.  Sadly, a small child also sat in the back seat of this driver’s car.  The fact that I witnessed this occurrence makes me nervous to drive each day.”  

Handy approached Trusted Choice® about constructing a campaign that could be customizable to any insurance agency across the nation.  “The insurance industry is in a perfect position to make an impact on this problem.  If we all do our part, hopefully we can make the same impact that drunk driving campaigns have made over the years.”  Trusted Choice® has spearheaded the communication for this campaign.  

The fully customizable campaign is now available to all Trusted Choice® independent insurance agents. V.F. McNeil Insurance has started efforts to promote the campaign and will do so throughout the spring and early summer of 2018 when driving increases on roadways.  
Trusted Choice® and V.F. McNeil Insurance ask you as a community to help them create awareness about distracted driving amongst your own family and friends.  

V.F. McNeil Insurance is a Trusted Choice® independent insurance agency and a member of PIACT (Professional Insurance Agents of Connecticut) that provides its customers with a range of quality insurance products for the needs of families, individuals, and businesses in Connecticut.

*Texting and Driving Accident Statistics.


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