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American author John Steinbeck once wrote, “A sad soul can kill you quicker than a germ.” While certainly a poetic statement, and even somewhat true, those pesky germs—found
everywhere and on everything—can still make you sick. Fortunately, washing your hands is one of the best defenses against the infections and illnesses they induce. According to the Centers for Disease Control and Prevention (CDC), handwashing can reduce respiratory illnesses—such as the common cold—in the general population by 21 percent. Other U.S. public health authorities have stated that bad hand hygiene cause nearly 50 percent of food-borne illness outbreaks.

If the primary breadwinner in your family were to pass away, how many years of lost income would your life insurance policy replace? According to a recent Life Insurance Gap survey by New York Life, most families want their policies to cover that lost income for 14 years. Unfortunately, the policies they have in place tend to cover a lot less—and the shortfall puts them at great financial risk.

The gap survey examined the difference between how much life insurance coverage families had in place and how much they wanted that insurance to cover should death strike. The median difference was $320,000, a significant increase from $289,000 five years prior. The median amount of life insurance coverage the surveyed families had was $220,000. The median amount they needed was $540,000.



Trusted Choice
®insurance agencies offer tips for the New Year to protect families and businesses from winter fire risks.

Branford, Connecticut, January 04, 2016— The winter season is brightened with candles and additional lighting due to shortened days, and colder weather offers the chance to finally start cozy fires in unused fireplaces or warm things up with alternative heat sources like electric heaters. Unfortunately, winter is also a prime time for fire-related injuries, property damage, and even deaths. Trusted Choice®agents and spokespeople can help families prepare for fire risks and hazards that may come during the colder months.



January is a great month to start new habits, especially habits that can grow your business. According to HubSpot, an inbound marketing software company, nearly 40 percent of U.S. businesses have a blog for marketing purposes. If you’re not among them, it’s time to think about joining the ranks of business bloggers. Not only will it provide a vehicle for sharing engaging stories about your business, products and services, a well-maintained blog can also improve your search engine ranking and ultimately lead to more customers in the form of inbound leads. Consider the following steps to get started: