By: Pauline Handy – Marketing Director

During construction of my 2010 marketing plans, one of the many commitments I made was the production of an online video for the agency by the end of May 2010.

Since then, I pondered many ideas for the video and only came up empty handed. Until one afternoon, I overheard a conversation between one of our Account Managers and a client who was visiting to sign some paperwork. I overheard the client thanking our Account Manager for being so helpful and getting everything done promptly. He proceeded to tell her, “That’s why I like this place. I can always trust you to help me out when I need it. It’s a lot more personal here than my old place.” Then he chuckled and said, “I guess that’s one of the reasons I left.”

That’s it! It was so easy! Just tell others what our clients like best about us. Let them know what we do. Introduce them to the people who actually work here and work hard to get them what they need. Let them know that we’re authentic, accessible, and accountable for our work so their satisfaction really matters to us. It’s simple. We treat our clients how we would expect to be treated.

Naturally, after my big breakthrough, the ideas and visions started to flow. Now right on schedule, our new video is ready for viewing. I hope you enjoy it as much as I did!

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